Single Sign On · Technology

The Single Sign-On Solution For Multiple Web Properties

As we observe that the number of sites and online apps are growing, there is an increase in account details. It is true that we can’t login to websites without using passwords.  Passwords are essential but there is no need to maintain multiple ones if the websites you are accessing are from same business.

Hence, there comes the need of Single sign on.Single sign on the certainly not new in the industry, it’s been serving as the most practical method to authenticate to multiple websites at a time Using SSO, it is possible to simplify the complex authentication processes.  At a website which has single sign on implemented, it becomes easy for customers for login.

This Solution which we talk as SSO is simply an authentication concept to enable access to multiple applications or web properties. All your customers need to do is just to sign in to just one of the site and rest of the web sites will be authenticated automatically.

As an instance, let’s say there are two internet sites named “x” and “y” of a small business and consumers have to sign in to each of these using a different set of usernames and security passwords. Its well understood that logging into each of them individually can be a headache and waste of time  As soon as the single sign-on solution is implemented, this gets to be quite simple because the user has to login only once and he will get into your product Isn’t is awesome?

One of the great setups of SSO we see is on Google  Once you are logged into Google Mail, you can automatically be logged in to Youtube, Drive, Google plus and all internet properties owned by Google.

Types of web SSO protocols

So, seeing that you have fully understood the basic thought of web sso,  Now, you must know about the several methodologies used when employing sso


One of the most utilized Single sign-on protocol is SAML. The SAML standard protocol is normally XML based along with being highly secure and safe. Facebook connect, OpenID connect, Microsoft connect etc. couple of various other SSO methodologies. The working principle of all mentioned methods is identical.

Which are the advantages of SSO solution?

Cuts down password fatigue

If there is no SSO, users need to bear in mind dozens of security keys.  The majority of the consumers keep the same pair of username and password for almost all the resources they have.A very bad practice from a safety perspective.

The single sign-on strategy enables end users to gain access to multiple websites using the same username and password, if they have only one password for all the resources, you can encourage end users to create a complex security password which is hard to crack or even guess.

Reduces administration cost

There is a central directory where users data and information are usually maintained. Managing identities within a core directory site will help businesses in decreasing maintenance cost and support help-desk expense. The SSO technology plays a vital role in decommissioning profile of employees if they resign.

Eases website access process

In an effort to login any website property, end users need to spend a lot of precious time.  On the daily basis, we now have numbers of web components to access. The SSO solution makes the authentication process simple by eliminating the requirement of entering passwords for each of the web property of the same company.

Better User Experience

User experience is one of the most important pillars for an enterprise. Companies are investing a lot of money in order to improve the user experience. With SSO, users don’t have to remember numerous passwords, so it increases users experience.

Helps in centralizing data

Centralizing users information is vital for every company. The sso solution provides centralized users view that helps organizations to know their users in a better way.  As I stated earlier, businesses these days have more than one web properties, so users have to gain access to all those in order to complete a task.  The single sign-on solution interlinked all the properties and makes users authentication simple if they sign into any of the resources, the solution recognized the login attempt as one for all the internet properties of the company.

The changes made on any of the web property is replicated on the others as well. Companies can offer considerably more targeted services if they have unified perspective of their customers.

The SSO method has gaining popularity and it is in high demand from the last few years.  It is implementing at a very fast pace by the organizations those have multiple web-properties.

The SSO solution saves users authentication time and improves their experience apart from this for businesses it saves their money.

Hence, we can say that it is a great solution for businesses with multiple websites

 If you are owning an online business with several websites, give it a try and boosts end users experience.



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