Migrating towards online world is the need of hour for every business. Getting your business exposed on the www not only guarantees fame but also brings to you customers that you always keep craving for. Moreover, getting online means a more powerful and long lasting relationship with your new as well as loyal userbase. If you want your user base to interact with you through multiple touchpoints, getting online is must.
So, if you are stuck at what are the needed steps to follow for getting your business online. So guys, don’t wait and read on!
- Register a memorable and unique domain
Just like in offline business, the building of online business too starts with providing it an identity (a name, in case of offline business). Domain name represents the digital identity of a business, making it a very crucial step in the foundation of your online business. But just like you brainstorm multiple names while naming your baby, you need to do the same while building online business too. A good domain name is eye catching, easy to remember and short. Following are some tips to do the same:
- Choose a name which is not too long
- Choose a name which stays in the mind of audience
- Choose a name which makes you stand out
Also, you always have the option to catch an old domain, which I personally recommend too. All you need to do is to look out for the good quality domains and keep an eye on their expiring date. I personally use inbackorder for .in drop catch domain and godaddy for .com domains.
- Decorate it with the right hosting platform and beautiful theme:
Now that you have got the right domain in your hand, the next step is to choose right platform. There are many including Blogger, WordPress, Weebly, Tumblr but I personally prefer WordPress thanks to its usability and plugin feature. No matter which platform you choose, it provides its own set of paid as well as free theme. You need to choose the one that is simple, suits your niche and mobile responsive too.
- Invest in valuable content and leverage social media:
The most crucial step in the online business building process. If you want to acquire customers, you need to spend some time researching the pain points of your audience. Write targeted content, add relevant and beautiful images. And when the content goes live, share it across your social networks to get it exposed among the right audience.
So friends, hope the article help you in establishing a successful business online. If you have any doubt, let us know in the comments below.