Let’s say you are spending a good fortune of money to get traffic to your website but when they arrive at your site, is your registration process doing the right job?
It has been observed that people change their mind when they are bothered by the need to create a new account to register on a website. But why this registration thing force them to leave your website? There are chances that you are not doing it right or making some mistakes. So here I am binding some of these mistakes, just have a look and keep your visitors and convert them into users.
Mistake #1: Keep your Site registration benefits clear!
Consider your sign up forms as the main door of your website from where visitors decide whether to go forward or not on your site. And this decision is highly influenced by the slogans or headlines you place on top of your forms. So focus on these headlines more and ask your marketers to highlight the benefits of signing up at your website’s registration page.
Mistake #2: Your sign up form is not easy to find!
You must have visited some sites where you easily spot a sign in option but unable to find a signup button. Sometimes it is very confusing to differentiate between signup and sign in options and this confusion lead your visitors to give up on your site. Hence place proper labels and call to actions at your sign in and sign up options and make use of bold buttons for the convenience of visitors.
Mistake #3: Asking for too much information!
Time is valuable. Consider this phrase and do not waste your visitor’s time by asking too much unnecessary information. If you want information to stay in touch with that person, don’t add additional fields like alternate email id or alternate phone in the beginning. Instead of this, you can adopt the method of progressive profiling and can ask such additional questions after a user has visited a form multiple times.
So these are the most common mistakes people make while designing their signup forms and complaint against low user conversion rates. Keep them in mind and don’t repeat it for better outputs in future.