Before diving into the article, I would like to ask you a question, are you worried about your privacy while sharing private info on the internet? No doubt, the answer will be a big Yes. Well, to survive in this online world, we often have to share our privacy (our digital identity and secret info) with the web services we used to access.
Generally, when we open a website, we have to encounter with authentication process which asks for our email id, name, and much more info. And to access services, we have to provide all the asking stuff. Cyber crimes are rising alarmingly and in this scenario do you think sharing your privacy is a good option? Maybe the website is secure but honestly speaking there are many websites that gain users information and use this data in a wrong way.
That is the main reason why users don’t feel secure in sharing info with websites and leave such websites as soon as they land and leaves a bad impression. This arises a need of a solution that not only helps marketers to gain user insights but also provides easy web authentication to users without forcing them to share their info.
Anonymous login method is one such solution. Through this solution, users can access the content of your website without revealing their real identities.
As soon as the user land on your business website homepage, the solution starts to track record of what the user is doing on your website like what are the pages he visited most , how much time he spends on a particular product, it also traces his IP address. Businesses can gain a clear demographic about its users. So, when next time he reach on your website, you can showcase products that exactly he needs and looking for.
The plus point of the solution is, it makes the authentication process simple by eliminating the need of creating usernames and passwords like in existing traditional processes. So, with anonymous authentication solution, users can keep their privacy and businesses can gain users insights.