Magento being the biggest CMS platform for an e-store, customer satisfaction is what that matters the most. For the maximum conversions, it is needed to deliver a seamless customer experience. Poor page loading is one of the various factors that affects visitors the most. If your digital shop takes too much time to appear then it only irritates your viewers and hence they leave your site and look for your respective competent. For this sole reason, Magento page speed optimization is considered as standard requirement by the leading Magento e-stores.
What’s the reason behind this poor page speed?
Obviously the size of pages directly affects its loading speed. It has been noted that the average page size on the internet has gone from 626 kb to 784 kb (based on the 1000 sites available on the internet). The reason behind this growing page size can be the excessive use of images or bulky text over a single page. To bring down the loading speed extensive magento page speed optimization techniques are needed. Performance optimization is now no more a luxury but has become a necessity now a days.
The optimal page load speed is considered less than 1.5 seconds. So you can see how fraction of seconds are crucial. Achieving this magic mark of less than 2 seconds is certainly an oppressive task. But by following some tips and techniques you can improve your store’s loading speed.
Sprite image, CSS and JS file merging for less HTTP requests!
For Magento site optimization, use of sprite images is very helpful. With this sprite image technique all the images used inside a website are merged into a single source image. And then this resultant image is placed in an exclusive URL with a single HTTPs request. So number of http requests are reduced.
Ajax loading and image lazy loading!
Ajax is a cumulative form of various modern technologies like XML, JS, CSS and DHTML. Another way to increase your site performance is by enabling a feature that loads images only when you scroll down the page. This is termed as image lazy loading and is very helpful in increasing site performance.
By utilizing full page cache!
Full page cache means storing user behaviour right from when he logged into the Magento store. Hence when the next time user logs into the system, the website refers to this cache instead of fetching data from the server. So one more option to reduce your page loading speed.
So these are all some quick tips to enhance your Magento store performance. Follow these steps and share your opinion in the comment box below.