Cloud · Custome Identity Management · customer identity · Technology

Increasing need of CIAM for Businesses

IDmgt

With change in global technologies and market, it is very essential to be updated  with every trend concerning business and customers. No one has clear charts on what will get them to boost sales but everyone is trying everything which is coming their way, in terms of technology.

If we talk about marketing, Instagram is the new platform for markets and businesses, irrespective of niche is trying their hands on it.

Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as on other social platforms. After getting acquired by Facebook, Instagram went through several changes, and one of the changes is a business profile. Business can now create their business profiles, now no need of creating a personal profile and promoting a business.

Just like this change, there are many changes affecting businesses globally. In terms of technology there are many technological advancements like Spectacles by Snap.inc. With the help of Spectacles, a physical camera will record a 10 second video, which will be embedded on a goggle. Video will exactly look like what a person see through its eyes.
This technology will likely to influence other sectors like motion gaming and film making.

Talking bout business world, one such technology which is influencing businesses in a positive way is a Customer Identity and access Management Platform. What a cIAM does is that it helps businesses manage their user registrations and generate user insights out of it. These user insights help businesses to know their customers better by knowing their preferences, likings etc.

Businesses have now started opting for a cIAM solution and now in getting in demand because of its effectiveness and resourcefulness. If a business started knowing their customers better, they will start to provide personalized solutions and services to their customers and improve present ones.

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