For a web store, especially for an eCommerce store conversions are the most essential rewards. After putting all the efforts in copy writing, marketing and others you will find there is less conversions than you expected, then it would be nice if you have some tools that could speed up the process of bringing traffic to your website. This blog will explain some very helpful tools and tactics that drastically increase your conversion rates. So let’s have a look on them!
Improving on page conversion!
Just change the layout and design of your web page to enhance conversion events. Such as using social sign-ins and logins, purchases and social shares. Well, it is pretty obvious that buttons capture more clicks than text because they are easily accessible. For example people prefer social login more to get the access of your web properties rather than filling out a large registration form. In the same way the design of your website is also important in terms of gaining more conversions. The background color of your web page and the placement of all your page elements determines how attractive your page looks in front of your audience.
Speed up your website!
How fast your page shows up is an important matter to keep your customers coming back to your website. Several factors contribute in making a site heavy in loading such as a large video file at home page or several other heavy animations. Instead of adding these massive animations opt out the GIF animations for representing something really attractive on your webpage.
Optimize your Form:
Along with Social Login if you still want to use a form then keep it fully optimized. Make sure that you are very concise and clear on what you are asking to your visitors. The more you will ask the more you will irritate your potential visitors. Just keep it short and simple because no one likes a 20 page long form.
Integrate social media platform:
Psychologically today people make up their mind to purchase something if they get a referral of that product either verbally or through various social media platforms. According to a report by Hubspot, nearly 70% americans say that social media affects their purchasing decisions. You can well optimize the placement and location of your social media accesories such as the “like and Tweet” button to drive targeted and qualified value to your site.
In this short blog post I can not cover all the tactics to boost up the conversion rates.You can also try A/B testing, Email marketing and others to increase your conversions. So what have you done yet??