The world is moving at an alarming rate. Technologies travel so fast, if we miss anything we miss an opportunity to grow. So, we need to keep ourselves updated with the technology. The same is applied to the business. Businesses are also adapting latest technologies so that they can provide the best service to their customers. Today, businesses are moving from offline to online. As we all know that unlike offline businesses, for online businesses it is very hard to get the real identity of the user. Marketers are trying everything to know their users. They are investing millions of dollars, seeking help from third-party providers etc. to know about the customer. But their all efforts are going in vain because the data that they are getting is not the one that they wanted. The data gained from data providers is not real. So, businesses felt a need of a method that troubleshoots the problem and helps them to grow their business. Here Single sign-on tool came into the role.
Today, we all have accounts on many social media networks and login to different websites using different ID ‘s . This increases the problem of business to know user’s true identity. The method simply helps businesses to get a unified view of the customers. By providing single customer view, SSO saves businesses and helps to know the true face of their customer.
Marketers know the value of real identity of the customers. Single sign-on drives a safe, secure and reliable first-party data for the business. The other factor that matters a lot to take your business to the next level is providing the great services to the customers. Luckily, the SSO system is not only helpful for business but is also important from the customer point of view. The system makes the frustrating website login simple and very fast. Users can easily login to websites that are enabled with single sign-on using a single set of credentials. Once they login to a website, there is no need of login again to access any website of a business.
In short, we can say that, if businesses want to be on top in their niche, they have to update themselves with the trending technology and provides the best ever services to their customers. Single sign-on is one the best methods that helps them to stay one step ahead of their competitors.