When it comes to conversion, the landing page of your business website plays an important role. A good and relevant landing page can help a lot in getting huge traffic but that is not the real concern for marketers. The success of landing page depends on how many leads it can create. A landing page is a waste if it is not converting traffic into leads, no matter how good the design and content is.
The two major reason of low leads on landing page is:
- High Bounce Rate
The bouncing back of visitors soon after they land on your website causes high bounce rate. There are lots of reasons why they are bouncing back. Maybe because of slow loading speed of the website or because of the long registration process. But out of these registration process is the main reason of bouncing back. People hate to fill long forms which ask for many information. Instead of filling they prefer to leave the website and try for a better one.
- Fake and Irrelevant User Data
People are too lazy to fill forms and even if they do, most of them fill wrong and fake information. This wrong data guides marketers into the wrong direction and misleads them to make wrong marketing strategies.
Since the main reason for getting low conversion is long traditional registration forms. So we need to come up with an alternative to registration forms. And the best solution is implementing social login or social sign in to your business website.
Social sign in allows your visitors to access the website by authenticating themselves with the help of existing social media accounts like on Facebook, Reddit, Google+ etc. The benefits of using social sign in are:
- Simple and fast registration
With the help of social sign in user can log in to a website within few seconds. Also, it makes the whole process of registration simple.
- Marketers get First-Party data
From the business point of view social sign in is very important for them as they can get users first-party data. Marketers can use this data to make more strategic marketing policies.
But we should not avoid adding traditional registration forms and add it along with the social sign in because there are lots of users who are still not using any of the social media. There should be an option of the traditional registration process.
Hence, using social sign in may increase conversion by generating more leads and make your website more social.