Registration forms play an important role in the field of customer registration. These forms provide marketers useful information regarding the customers. The data they get through these forms is very important for the businesses to understand their customers in a better way and make strategies accordingly.
But, what happens if the information is not accurate or fake? In this situation, marketers are not able to know who are their real customers and it is not possible for them to make strategies. Here I am going to list down some of the negative effects of long registration forms.
Need of Another Username and Password
How many passwords you have? I have many passwords to remember which is very difficult for me. Registering to the website through traditional registration means you have to remember one more username and password and no one likes to do so. Asking for too much information makes visitors annoyed and might make them leave the website, but from the business point of view getting user data is must. In such scenario social sign-in comes into play.
Social sign-in helps users to authenticate to the website by using their existing social media account on Facebook, Google+, Twitter etc. There is no need to fill long registration forms, thus, it gives an opportunity for users to spend more time on your website and can explore more your content. This will help you to boost up the conversion.
Adverse Effect on Traffic
No one likes to fill long and frustrating registration forms. A user is landing onto your website with a specific task in his/her mind and if you offer long registration forms then definitely he/she will leave your website and trying for the better one.
Social sign-in will save you from this problem. With the help of social sign-in user can login into the website in just a few seconds.
Chances of Getting Third Party-Data
According to a research, it is found that most of the people enter wrong and fake information when they fill registration forms. This wrong and fake data will misguide marketers from making customer-oriented marketing strategies. Knowing customers is one of the most important part of business especially in the case of online business. Implement social sign-in to your website to get reliable first-party data and to boost traffic also.
So, friends, these are some of the adverse effects of having long traditional registration forms and social sign-in is the best solution for the same.