The users are very concerned about the privacy but at the same time they don’t mind to share their personal information if they are getting something in return with businesses. According to the recent report by IBM, 49 percent people don’t object sharing their personal data if they are getting more relevant offers in return.
But the question arises here is how marketers can get this data? Social media is one such source for information about users likes, dislikes etc. It is a great source to find people’s interest because it is a human tendency to share what we like with others and social media is the best place to do that. Marketers can easily get users information by allowing users to authenticate themselves through their existing social media identities. Here are some best practices that convince visitors to share their information.
Why Social sign-in beneficial for users?
There are many reasons why a business should have to implement social sign-in to their website. Since user can sign-in to the website using his/her social identity, it makes the whole registration process easy and fast. With the help of social sign-in, users can login to the website within few seconds. They can explore more content of the website and this will improves the user experience. One of the most important advantage of having social sign-in for users is that they don’t need to remember a new username and password.
Now a days, many organizations whether small or big, are implementing social sign-in to their business website to get more reliable first-party user data and using this data to make more targeted strategies.
Offer Something In Return
It is an old saying, “What you give is what you get”, the same applies here while asking for visitors’ personal information. As it is stated earlier users can share their information with business only if they are getting some benefits in return. You can boost sign ups by offering incentives to the customers who are login through social sign-in.
Be Transparent Always
Transparency is very necessary. The users must be clear about how you are taking their information and how it is going to be used. The more you are transparent with your customers, the more they will trust you and share more personal information with you.
Collecting user data will help to you to make more relevant strategies and marketing campaigns. But the users are more concerned about the security of their personal information that they are sharing with business. Marketers should follow the above mentioned best practices for online collecting of data by ensuring that their data will not be misused.