Landing page forms play an important role in conversions. But when marketers think about landing pages they only care about the headlines or CTA buttons, clearly ignoring forms. Users leave websites if you don’t have perfectly optimized landing page forms. Thus, for more conversions, optimization of a landing page form is must which is not an easy task because asking too much information makes users annoying and make them leave the website.
Here are three of my favorite practices that will help you out to optimize your landing page forms.
Offer social sign-in
As stated earlier asking many pieces of information may cause visitors to leave the website. But from a business point of view, knowing your audience is a must for making more targeting strategies. It is where social sign helps.
Social sign-in is the most important and effective method of the registration process. In this method user can login to a website by using their existing social media account. Within a few second user can access your website. Apart from simplifying the process of registration, social sign-in provides more reliable first-party data to the business.
A/B testing helps you to find out the best landing page form design for your website. Test out everything and design a perfect and highly converting landing pages that make more profits. keep your landing page as simple as possible, only ask for that information that are important for your business. avoid to ask too many questions at once.
Optimize landing page form to mobile
Today is the era of smartphones. The number of mobile users with internet connectivity is increasing at an alarming rate. So, the mobile friendly website is must in today’s world.
If you don’t want to lose these mobile users then you have to optimize your landing page forms for mobile. Keep the form as short as you can or the best option is offering social sign-in because users are not comfortable in filling forms through tiny keys of mobile.
Try these three techniques for landing page forms and see how it will boost up conversion and revenue for your business. If you want to add any other important point, feel free to make comments below.