It doesn’t matter whether you are selling something online or sharing some information with your customer, conversion holds a great importance for every business. Conversion means customers browsing your site, interacting with you and, at last,ending up making a purchase. But if they are simply browsing your website and not making any purchase then all your efforts going in vain. This clearly implies that you are making some web mistakes which is preventing them from getting converted.
In this article, I am going to note down such common web mistakes that are preventing your visitors from converting.
Complicated Registration Process
We all know how much we hate filling long and lengthy registration forms. The traditional way of registration and another username and password to memorize will definitely make users leave the website. To stop users from leaving the website, offer them social sign in.
Social sign in lets your users log in by using their existing social media accounts like Google+, Facebook, Twitter etc. Social sign in is a very quick process of registration and users do not need to remember a new username or password. And from the business point of view social sign-in is very important because it provides user’s first party data which helps marketers to make new and more targeted strategies.
Bad Color Contrast
To drive huge traffic to your website, it is the must that your website should be attractive and eye-catching. Always have large font and clear color contrast. It is always advisable to keep the text dark in a light background so that it becomes easy to read. Make your all important points bold and make sure to highlight hyperlinks.
Too Many Pop-Ups
The user arrives on your website with a particular action on his mind and anything comes in between makes him frustrated and to leave the website. Avoid too much pop ups on your website and limit yourself to only a few number of pop-ups. Also, make easy for users to close the pop-ups.
Therefore, if you want conversion on your website, make it a seamless experience for your users and avoid the above-mentioned mistakes. Do you have any point in your mind that I missed mentioning? Let me know in the comments below.