Single Sign On · Technology

How Reduced Sign-On(RSO) is Different From Single Sign-On?

Single sign-on is a property of login to multiple resources within an organization using the same username and password. With this technology, a user will get access to all resources by login once without being prompted to login again and again. The process is generally accomplished using the LDAP( Lightweight Directory Access Protocol). The term… Continue reading How Reduced Sign-On(RSO) is Different From Single Sign-On?

Technology

Steps to get you started on Omni-channel marketing!

Don’t mix the concept of multi-channel marketing with today’s omni-channel marketing concept. In multi-channel marketing you have multiple touch points for business interactions but Omni-channel marketing integrates all of these channels so that the customer experience or the customer interaction remains the same no matter which channel is currently in use. Omni-channel is all about… Continue reading Steps to get you started on Omni-channel marketing!

Technology · Custome Identity Management

Why Business Needs Identity Management Platform?

Identity is something that shows what is your background, what are your hobbies, likes, dislikes, etc. Your license, passport, voter ID etc. are not just a piece of paper, they show to world who you are. If you book a railway ticket then you have to show it to ticket collector to prove your identity.… Continue reading Why Business Needs Identity Management Platform?

Technology

Top Three customer insight mistakes you need to avoid right now!

Time and Time again there is much talking about the importance of customer insights for the businesses but someone hardly paid any effort to highlight some of the core mistakes related to these valuable insights. Hence this piece of writing is here to identify the five most common mistakes that result in a failure to… Continue reading Top Three customer insight mistakes you need to avoid right now!

customer insights · Technology

Top must have ways to simplify customer analytics!

Customer analytics – a systematic approach that closely examines a company’s customer information to identify, attract and retains the most beneficial customers. Today customer have access to information from everywhere anytime. They have ample of options of where to shop, what to buy, how to pay etc. That’s why it is becoming increasingly difficult to… Continue reading Top must have ways to simplify customer analytics!

Business · Marketing

Top Local SEO tips for ensuring better search engine ranking!

Based on a latest research on local behavior driven by Google, it is now proved that almost 50% of users who make local searches actually visit the store within the day. So you can see a great deal of conversion here. Really a massive conversion rate! Startups because of their tight budget are most likely… Continue reading Top Local SEO tips for ensuring better search engine ranking!