Technology · user profiling

Reasons Why You Should Try Progressive Profiling!

You might have heard thousands of times that knowing audience is the key to success for marketing and business. Yes, it is right. The better you know your audience, the better you can deliver. But collecting right data is a big problem for marketers. Businesses must know the answers of three W’s that are when,… Continue reading Reasons Why You Should Try Progressive Profiling!

Business · security · Technology · two-factor authentication

Why You Should go for Two Factor over Single Factor Authentication

Security methods have inclined to two-factor authentication methods(2FA) these days. Moreover, trusting on single factor authentication methods have proved to be dangerous in the history. So even though, it takes extra efforts to deploy an increased layer of security to authorize your users, it’s worth paying the price. Do you want to know, how? Here… Continue reading Why You Should go for Two Factor over Single Factor Authentication

Business · security · Technology

Progressive ways of securing user identities

Security is a major concern today. Whether it is a websites or elements related to it. One of the major concerns today is securing customer identities. With boom in dot com, online identities started playing a crucial role in most of the business processes. Today identities are like a goldmine to businesses, so just like… Continue reading Progressive ways of securing user identities

social media · Technology

5 Things You Probably Didn’t Know About LinkedIn Search

Well, no need to mention that Google is the most searched website on earth and then there comes Youtube, Facebook and Yahoo in a row. LinkedIn occupies 17th position in this list of most visited website according to Alexa just after Twitter. Millions of searches are made per month on LinkedIn to find other people.… Continue reading 5 Things You Probably Didn’t Know About LinkedIn Search

user profiling

How to Do Effective User Profiling?

Congratulations, for driving number of traffic to your business website. You are attracting a wide variety of visitors and users. But still, you are not able to generate leads and make sales. Do you know why? You don’t profile your users data. You are not utilizing the data in a proper way. Having an in-depth… Continue reading How to Do Effective User Profiling?

Technology

Magento Page Speed Optimization: Tips and Techniques!

Magento being the biggest CMS platform for an e-store, customer satisfaction is what that matters the most. For the maximum conversions, it is needed to deliver a seamless customer experience. Poor page loading is one of the various factors that affects visitors the most. If your digital shop takes too much time to appear then… Continue reading Magento Page Speed Optimization: Tips and Techniques!

Business · customer data

How customer data can be beneficial for businesses

There was a time when customers had no choice to deal with business. Their choices were confined. The business had all the power, leaving customers powerless. Today, case is just vice versa. Customers have lots of options to choose from, shifting power from businesses to customers. If a customer is not satisfied with a business… Continue reading How customer data can be beneficial for businesses